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Readings in Propaganda and Persuasion : New and Classic Essays
Garth S. Jowett
Paperback - $96.95
This collection of readings in propaganda and persuasion is designed to serve as either a companion to Jowett and O'Donnell's text Propaganda and Persuasion or as a single class resource. The contents range from seminal essays by Jacques Ellul, Kenne ...
Language and Religious Identity : Women in Discourse
Allyson Jule
Hardcover - $148.95
In a search for a deeper understanding of the complex relationship of gender and language alongside religious identity, this book puts forward current studies from around the world emerging from the field of linguistics. The book connects language us ...
The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz
Hardcover - $138.95
"The Media Handbook" provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl
The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz
Paperback - $66.95
"The Media Handbook" provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl
Bollyworld : Popular Indian Cinema Through a Transnational Lens
Raminder Kaur
Paperback - $70.95
This volume brings together a group of international scholars to analyze the globalized networks of Indian cinema. It provides a critique of a common scholarly tendency in the field of popular cinema of defining Indian films in terms of their moderni ...
Public Relations Online : Lasting Concepts for Changing Media
Tom Kelleher
Paperback - $70.95
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and resea ...
Encyclopedia of Library and Information Science
Allen Kent
Hardcover - $275.95
"The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer ...