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Writing and Speaking in the Technology Professions : A Practical Guide
David F. Beer
Paperback - $129.95
An updated edition of the classic guide to technical communication
Consider that 20 to 50 percent of a technology professional’ s time is spent communicating with others. Whether writing a memo, preparing a set of procedures, or making an ora ...
Approaches to Media Discourse
Allan Bell
Paperback - $115.95
This collection brings together the leading approaches to the study of media discourse. It focuses on the media text (spoken, written or visual), but it also addresses issues of the production and reception of media discourse. Each chapter provides a ...
Perspectives on Political Communication : A Case Approach
Lauren Cohen Bell
Paperback - $132.95
Persuasive Messages : The Process of Influence
William L. Benoit
Hardcover - $182.95
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. The text is well balanced between theory and practice, and it ad ...
Persuasive Messages : The Process of Influence
William L. Benoit
Paperback - $124.95
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. The text is well balanced between theory and practice, and it ad ...