Public Relations: The Profession and the Practice with DVD-ROM
Dan L. Lattimore and Otis W. Baskin and Suzette T. Heiman
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.
- ISBN: 0073289736
- ISBN-13: 9780073289731
- Authors : Dan L. Lattimore and Otis W. Baskin and Suzette T. Heiman
- Language : English
- Format: Paperback
- Publication Date: 7/1/2006
- Publisher Imprint: McGraw-Hill Humanities/Social Sciences/Langua
- Price ($AUD): $279.95
- Usual Dispatch Time: 7 - 10 days
- Please note that all prices are in Australian dollars
- Some titles may be subject to availability