Journalism That Matters: How Business-To-Business Editors Change the Industries They Cover
Robert Freedman and Steven Roll
Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensible and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.
- ISBN: 1933338083
- ISBN-13: 9781933338088
- Editors : Robert Freedman and Steven Roll
- Language : English
- Format: Paperback
- Publication Date: 9/1/2006
- Publisher Imprint: Marion Street Press
- Price ($AUD): $29.95
- Usual Dispatch Time: 7 - 10 days
- Please note that all prices are in Australian dollars
- Some titles may be subject to availability