Persuasion: Reception and Responsibility
Charles U. Larson
PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
Book of the Wadsworth Series in Communication Studies series
- ISBN: 0495091596
- ISBN-13: 9780495091592
- Author : Charles U. Larson
- Language : English
- Format: Paperback - Search for other formats
- Publication Date: 4/1/2006
- Publisher Imprint: Wadsworth Publishing Company
- Price ($AUD): $224.95
- Usual Dispatch Time: 7 - 10 days
- Please note that all prices are in Australian dollars
- Some titles may be subject to availability