Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: - Lay the groundwork through strategic planning and data collection- Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library- Use marketing planning to create and position new and existing services and programs- Implement and track the plan then evaluate results

• ISBN: 0838909094
• ISBN-13: 9780838909096
• Authors : Patricia H. Fisher and Marseille M. Pride
• With : Ellen G. Miller
• Language : English
• Format:  Paperback
• Publication Date: 9/1/2005
• Publisher Imprint: American Library Association
• Price ($AUD): $107.95


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