Heads You Win is a concise guide to writing crisp, original headlines and photo captions. It teaches a step-by-step method for writing headlines and captions, and answers questions about style, punctuation, captilization, and other issues. Added to website Nov 04 but not marked as available until stock arrives Paul LaRocque is a veteran newspaper editor and university instructor. He was an editor at the Milwaukee Journal-Sentinel, the Battle Creek Enquirer-News, and the Fort Worth Star-Telegram. He was an instructor at Texas Christian University, Southern Methodist University, and the University of North Texas. He also is author of The Concise Guide to Copy Editing. Product Description: Heads You Win is a concise guide to writing crisp, original headlines and photo captions. It teaches a step-by-step method for writing headlines and captions, and answers questions about style, punctuation, captilization, and other issues.