"As we go through life experiencing and enjoying music, clothing, architecture, food, and so forth, we are also participating in rhetorical struggles over what kind of society we will live in and what sort of people we will be. This book will empower you to see those struggles as well, so that you will be able to find the rhetoric in rap music, the motivations in heavy metal, and the arguments in argyle socks." --From the author's Introduction This book joins together two vital scholarly traditions: rhetorical criticism and critical studies. With updated examples from popular culture throughout the text; updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism; as well as a new discussion on "super-signs," neo-Aristotelian methods, and intertextuality, the text enables students to apply the growing and cutting-edge methodologies of critical studies to the study of rhetoric, and to link those new approaches to the rhetorical tradition. In Part I, students are introduced to rhetoric as a concept, to the history of rhetoric, and to a method for doing rhetorical criticism. In Part 2, sample critical essays/case studies show how the critical methods discussed in Part 1 can be used to study the rhetoric of extended texts at length. The new companion Web site contains audio and visual material (such as print advertisements, music video clips, TV advertisements, and clips from TV shows and movies) and accompanies discussions within the text Key Features: The chapters in Part 1 are theoretical and methodological, introducing the central concepts of rhetoric and culture, explaining the conceptual and political bases of traditional rhetoricaltheory, discussing the critical process in general, and comparing five specific groups of critical methods: Marxist, feminist/psychoanalytic, dramatistic/narrative, media-centered, and culture-centered Shows the development from the rhetorical tradition (and its emphasis on the study of speeches) to contemporary popular culture analysis Explores the study of popular culture discourse as it relates the history of the discipline Provides useful (and fun) questions and mini-assignments throughout the text to help students understand the practical applications and relevance of rhetorical concepts in everyday life Draws on recent work in semiotics and cultural studies to apply critical methods to texts from popular culture (e.g., print ads, music videos, TV advertisements, movies & TV shows) The chapters in Part 2 are critical analyses, designed to show how critical methods can be used to study the rhetoric of extended texts at length.

• ISBN: 141291437X
• ISBN-13: 9781412914376
• Author : Barry Brummett
• Language : English
• Format:  Paperback - Search for other formats
• Publication Date: 1/1/2006
• Publisher Imprint: Sage Publications
• Price ($AUD): $84.95


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