Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

- Author has spearheaded the publicity for more than 15 "New York Times" best-selling books
- "This book is a lifeline for publishing professionals and writers alike."--Kent Carrol, Carrol & Graf
- This replaces 1-58115-046-6

• ISBN: 158115349X
• ISBN-13: 9781581153491
• Author : Jodee Blanco
• Language : English
• Format:  Paperback - Search for other formats
• Publication Date: 1/5/2004
• Publisher Imprint: Allworth Press
• Price ($AUD): $20.20


• Usual Dispatch Time: approximately 2 weeks

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability