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Narrative Form
Suzanne Keen
Paperback - $52.95
This handbook concisely introduces narrative form to advanced students of fiction. Beginning with a survey of major theorists and approaches, and using clearly defined terms, "Narrative Form" explains critical vocabulary and offers a variety of strat ...
Advertising as Multilingual Communication
Helen Kelly-Holmes
Hardcover - $163.95
Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies tha ...
ICT and Language Learning : From Print to the Mobile Phone
Marie-Madeleine Kenning
Hardcover - $152.95
This book is a study of how developments in information and communication technologies have affected language learning.
Program Evaluation in Language Education
Richard Kiely
Paperback - $61.95
Evaluation is a way of understanding and developing language programs: the thematic and background section sets out the decision-making, quality management, and learning functions of evaluation. Case studies illustrate the diversity of evaluation con ...
Metaphor and Gender in Business Media Discourse : A Critical Cognitive Study
Veronika Koller
Hardcover - $163.95
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metapho ...
An Introduction to English Language : Word, Sound and Sentence, Second Edition
Koenraad Kuiper
Paperback - $65.95
"An Introduction to English Language is designed as a coursebook for students and teachers of English and introductory linguistics, which presupposes no prior knowledge of the sounds, words, sentences and meanings of English. Believing that the best ...
Online Communication in Language Learning and Teaching
Marie-Noelle Lamy
Hardcover - $177.95
This book deals with research and practice in online communication and communication technologies of language learning and teaching. These include all forms of computerized media using text, graphics, audio and video, with a particular focus on multi ...
The Force of Language
Jean-Jacques Lecercle
Hardcover - $163.95
This text illustrates how the philosophy of Language, if differently conceived, can directly incorporate questions of political thought and of emotionality, and offers the practical case of defensive strategies against abusive speech. This follows a ...
English Grammar for Today : A New Introduction
Geoffrey Leech
Paperback - $52.95
Written by a team led by a world authority in English grammar, "English Grammar for Today "has established itself as a rich educational experience for both native- and non-native-speaking students. After an introduction placing grammar in its educati ...
Language and the City
Diarmait Mac Giolla Chriost
Hardcover - $142.95
This book shows how the contemporary form of globalization has certain effects on language in social context and identifies the city as the most important site for the realization of these effects.